Respect for our land

Our products are deeply rooted in the land where they grow.

Respecting the land means not only protecting it, but also taking an active role in its development. On the strength of this conviction, Mutti fosters interactive relationships with the people, institutions and universities in the regions where it operates, to ensure a shared vision of the future. We carry out many different research programmes that aim to control the use of resources and develop effective farming methods that have a low impact on the environment.

Mutti has an influential ally in its commitment to the environment: WWF Italy

Mutti WWF

At Mutti, we are constantly working to reduce the water consumption of our production process. However, we are well aware that where we really need to make a difference is in our fields. Since 2010, Mutti has been working hand in hand with WWF Italy Italy to help farmers find sustainable ways of cutting down on water resource consumption and carbon dioxide emissions. WWF Italy doesn't merely set objectives; the organisation also helps farmers to analyse and check data so that they can understand where and how to intervene in order to reduce water consumption. For instance, they suggest using special sensors to measure the level of moisture in the soil, and provide useful information for effective water consumption management. Mutti has invested in technology, training modules and technical assistance for farmers and producer organisations. So we really are proud of this partnership with WWF Italy, which helps us to contribute to the development of our land.

Respect for our land

   What is environmental sustainability?   

Water is an essential resource.
Let's use it wisely.

Sustainable water use is important to us.
We were actually the first Italian company to calculate our water footprint, which is the amount of water consumed across the entire production process.

  • 500 million litres of water*

    *Litres of water saved between 2012 and 2014 (Data compiled by WWF Italy and the
    Euro-Mediterranean Centre for Climate Change, CMCC)

  • Amount required to make 625,000,000 pasta dishes

In association with the WWF Italy, we were the first company in Italy to measure the water footprint of the entire production process and take concrete action to reduce it.

Energy is an essential resource.
Let's use it wisely.

A carbon footprint is a way of analysing and optimising the environmental performance of factories and production processes in terms of their CO2 and other greenhouse gas emissions. It is calculated according to the international GHG (Greenhouse Gas) Protocol, laid out by the World Resources Institute.

  • 20,000 tonnes of CO2 in the air*

    ** CO2 emissions prevented between 2010 and 2015, in comparison with the 2009 performance level (Data compiled by WWF Italy and the energy efficiency group Officinae Verdi)

  • 90,943 Milan-London flights

We are working tirelessly with the WWF Italy to measure and reduce our CO2 and other greenhouse gas emissions.

Guarantees and certifications

”Protecting the consumer means first and foremost respecting the environment, and this is guaranteed by the certification of our products. Certification is evidence of our responsible behaviour and it helps us avoid alterations and contamination. We carry out painstaking controls at each stage in the tomatoes' growth cycle, from farming to the finished product.”

For over a hundred years, Mutti has been combining research and innovation to guarantee the optimal quality of our tomatoes. In 1999, we were the first company to be awarded Integrated Production Certification by the auditing agency Check Fruit. This certification is invaluable, as it demonstrates that both Mutti and the farmers who grow the tomatoes are fully compliant with a series of very strict control procedures. Mutti is committed to overseeing plots of land and crop culture, analysing tomatoes as soon as they arrive at the factory, applying the traceability principle to each batch of tomatoes and tracking the product right up to the delivery. In addition, we ensure constant monitoring of the seeds used, the plants in the nurseries and the plantations in over 200 partner farming estates. In 2001, Mutti also received the certification to prove that there are no GMOs in its products. This significant documentation certifies our eradication of crop contamination, achieved through the checks we carry out on the soil, plants, fresh tomatoes and finished products.

Mutti's passion for tomatoes is based on three watchwords: quality, transparency and reliability.

Dedicated to upholding these three principles and ensuring optimum quality standards, Mutti only uses tomatoes from Italy, selecting high quality raw ingredients and rigorously monitoring every single stage in the production process. This commitment to guaranteeing quality for our customers relies upon a specific set of conditions: solid coordination with farming organisations and farmers, strict checks when tomatoes arrive at the factory, a very short waiting time for the batches, and finally, a way to reward the farmers who stand out for producing high quality tomatoes. Over ten years ago, this quest for innovation and quality led Mutti to launch a unique initiative, whereby we award the Pomodorino d'oro (Golden Tomato) quality award to farmers who produce the best tomatoes for that season.

A partnership that strengthens the bonds between everyone involved.

The company encourages constant dialogue between institutions (the research centres and universities involved alongside WWF Italy), farmers, canning factories and packaging companies. The aim is to create a solid foundation of shared values to optimise each actor's contribution and translate the principle of respect for the land into tangible actions. This is how we define sustainability: a set of choices that give meaning to the word "taste". It is not simply a question of economic sustainability, without which no company can survive, but also of environmental and social sustainability. When you buy a Mutti product, you are not only choosing a high quality ingredient, you are making a much more meaningful gesture.