In Italian kitchens
Giovanni Mutti (1804 - 1894) is one of the first to practice crop rotation.
In a room housing all the historical documents and awards received by the company, there is a bust of Giovanni Mutti bearing the inscription: "Eminent farmer who was ahead of his time in his use of the sidereal system". The system in question, which is now used in organic farming, takes into account the influence of the sun and the moon on plant cultivation. After many different experiments, Giovanni Mutti (1804 - 1894) showed real innovation by applying the crop rotation technique to farming. This allowed the soil to recover its nutrients while cutting down on the use of both natural and chemical fertilisers. Crop rotation is an important practice in modern farming, and is proof that the secret to exceptional tomatoes lies in ancestral countryside traditions.
The Fratelli Mutti farm came into being, and with it, the bond between Mutti and the city of Parma.
Giovanni's nephews, Marcellino Mutti (1862 - 1941) and his brother Callisto (1870 - 1936), created the Fratelli Mutti company. The focus of the family's farming tradition began to shift towards manufacturing, but the tomatoes were still processed using artisanal methods, which gained in efficiency year after year. The burgeoning tomato industry had started to take root.
The need to preserve one of nature’s greatest gifts
Ugo Mutti (1893 - 1980) was very young when he designed a process that would transform the family's farming business. He suggested to his father, Marcellino, that they create a small factory to produce tomato extract. The sous-vide cooking technique had only just been fine-tuned, and tomato concentrate, instead of being preserved in rectangular bars, could from then on be canned. This was a turning point for the future canned food industry, and the product was sold under the Mutti brand name right from the start. Known as "conserva nera" (black preserve), it was the forerunner of modern tomato concentrate.
Pride, courage and leadership: the two Mutti lions have all the qualities of a future leader.
Marcellino Mutti registered his brand in the same year as an international exhibition celebrating 50 years since the unification of Italy. It shows two fighting lions, who appear to be protecting the first awards won by the brand, displayed in the centre. These important prizes were a testament to the passion with which he produced his tomato concentrate. In a country where illiteracy was still the norm, it was essential for food companies to make their products stand out with a strong and simple image. This image had to be highly memorable and easy to recognise at the local shop. We knew the Mutti logo was a hit when shoppers requested the concentrate from the two-lion brand time and time again!
Our industrial production process receives this prestigious award.
Shortly after we started producing tomatoes, the quality of our products had already become legendary and Mutti began to receive its first prestigious awards. After the Medaglia d'Oro di 1° Grado (first grade gold medal) at the 1911 exhibition, came the Gran Croce award, an Italian distinction which was accompanied by an entry in the celebrated pages of the Gran Libro d'Oro dei Benemeriti del lavoro (Golden Book of Labour Awards) annals of history. As well as being a food product that was easy to store and sell, Mutti tomato extract became the symbol of Italian gastronomic excellence. Since that time, countless accolades have singled out the quality of our products. They form the basis of the bond of trust that Mutti first established with its customers over a hundred years ago.
The developments in preservation methods result in an exceptional product.
Concentrate has come a long way since it was first made in the form of "conserva nera", cooked in large saucepans for long hours and then dried in the sun. Thanks to the invention of sous-vide cooking, concentrate made its appearance, followed by double concentrate, and then from 1938, triple concentrate. The packaging also saw major changes: the large boxes used by greengrocers to sell concentrate to their consumers were replaced with smaller packs that were suitable for domestic consumption. This was how Mutti concentrate found its way into Italian kitchens, as well as into a great many dishes. It enjoyed massive public success; people were now delighted that they could enjoy their favourite food all year round.
Through the success of products like the concentrate, Mutti grows its business with a huge canning factory acquisition policy.
Italy suffered a severe economic downturn during the interwar period, which affected many food preservation companies in the province of Parma. Mutti's strategy ensured that it successfully maintained a steady business, so it decided to acquire the companies that were struggling the most. By saving these factories and their employees, the House was able to help many of the families in the region. It was a way of contributing to the life of the community. Businesses were purchased in quick succession until 1940. But the Second World War was fast approaching, and the expansion of Italy and its companies was once again put on hold.
A stroke of genius intuition by the Mutti family means that the two-lion brand is launched throughout the country.
These days, there is nothing surprising about preserving food in an aluminium tube. But in 1951, this form of packaging was synonymous with cream or toothpaste: the idea of putting tomato concentrate in a tube was a major revolution, both for the preserve industry and for millions of Italian families. The idea was put forward by the enterprising Ugo, and discussed during a family meeting. Ugo easily convinced the Mutti brothers to lend their support by testing a new production line specially designed for concentrate in a tube. Once people had overcome their initial surprise, they were won over by its practical nature and the money they could save. The concentrate didn't spoil, because it was no longer in contact with the air, and could be used as needed. In addition, the cap in the shape of a thimble was useful for housewives. The legendary "thimble tube" had arrived.
The launch of ready-made sauces such as Verdurine echoes the changes happening in social practices.
The enormous social changes that came about during the 1960s meant that women were reclaiming their time and making their entry into the world of work. This also meant that they had new requirements: food had to be more practical, so that less time could be spent in the kitchen without sacrificing good eating habits. Mutti anticipated these new expectations by designing new products such as Verdurine tomato sauce. This innovation by Mutti cemented the two-lion brand's role as a pioneer, and it would continue listening to the needs of its customers in an ever-changing society.
This pulp still epitomises the two-lion brand around the world today.
The 1970s began with a spectacular turn of events, orchestrated by Ugo Mutti. He gave himself an ambitious objective: to make a fresh, ready-to-use product with a less watery consistency than peeled tomatoes. After several trials and with the help of an innovative cold-processing method, the legendary tomato pulp was created. It is still Mutti's flagship product today, and is loved by millions of cooks around the world for its fresh taste and the quality of its tomatoes. Poetry has arrived in your kitchen!
Italian food habits continue to evolve. With tomatoes packaged in a bottle, quality is, quite literally, transparent.
As soon as technology made it possible to use glass in the food preservation industry, Mutti began using this material, which is not only recyclable but also has good preservation properties and showcases the beauty of the product. This is how a range entirely devoted to tomato polpa came about. The decision was made by Marcello Mutti (1940), who took an active role in the company's development from 1965. Bottled tomato polpa became the catalyst for the food preservation industry on the Italian market and the two-lion brand's quality ensured that it stood out on the supermarket shelf.
The new Mutti generation continues the family tradition. In the same year, the House is singled out by prestigious culinary critics Gault & Millau for the quality of its products.
While the prestigious French gastronomy magazine Gault & Millau was extolling the virtues of Mutti tomato pulp across Europe, Francesco Mutti, Marcello's son, became the company's new CEO. As the worthy heir to several generations with a passion for tomatoes and how to preserve them, he continued the family tradition by implementing innovative and bold ideas. He undertook a complete reorganisation of the commercial side of the business, created a research and development unit, and designed and launched new products while reporting success on new international markets. As the leader in the sector, Mutti continued striving to promote the sustainable development of its "made in Italy" product.
Mutti tomatoes are the epitome of excellence, and the brand establishes itself as a leader in quality control.
The first consequence of the "nothing but tomatoes" decision was receiving Certifications of integrated production from Check Fruit. These distinctions were a testament to the balance between the incomparable taste of Mutti tomatoes, the quality procedures implemented to produce them, and our respect for the environment. This assessment encompasses all the stages in production and is carried out regularly to ensure the certification is retained in the long term. Two years later, production was certified as GMO-free. This brought another major guarantee for the customer in terms of taste and flavour authenticity for this staple ingredient in the Italian Mediterranean diet.
The quality that we bring to your table deserves recognition.
Fifteen years ago, Francesco Mutti decided to present the Pomodorino d'oro quality award to the farmers who achieved the best results in their tomato fields, producing fruit with optimal organoleptic and nutritional characteristics. The Pomodorino d'oro quality award is a celebration of the union between humans and nature. It is a testament to the constant quest for improvements that benefit everyone: farmers, Mutti and customers.
Tomatoes are at the heart of our innovations. These sauces offer endless variations for your meals.
Mutti's passion for tomatoes and its continuing quest for innovation gave rise to ready-made sauces. In its recipes, Mutti combines freshly processed peeled tomatoes with a dash of concentrate to enhance the flavours. We then add high-quality raw ingredients to make four delicious variants for you to taste and enjoy.
Quality production with respect for the environment.
Through its partnership with WWF Italy, Mutti launched a research and analysis project to measure the impact of water and energy use in tomato production. The World Wide Fund for Nature became an influential ally for the in-depth analysis of production processes and for pinpointing measures to reduce energy and water consumption. We quickly understood that if we could reduce our water footprint in our factories, it could also be reduced where we use the most water: our tomato fields. So we then began discussions with farmers to identify the steps we could take to protect the environment, while guaranteeing the quality of our products. The Mutti community of farmers and WWF Italy experts had never been so united and motivated to reduce the use of natural resources and seek out the very best quality.
A special sauce for a unique culinary experience.
Tastes are constantly changing as customers become more rigorous in seeking out the products that will make the difference for their dishes. Mutti selects the finest Daterrini tomatoes to provide the inimitable sweetness of this naturally delectable fruit, all year round.
The brand develops sustainably, safeguarding its tomatoes and its land.
The Alta Valle del Sele in Campania is a special valley, where tomatoes are the guests of honour at every meal. At Fiordagosto in Oliveto Citra, Mutti has brought all its know-how and experience to bear in showcasing the tomatoes that are so typical to this part of Italy.
The new commercial reveals the Mutti universe, with all the stages from field to fork, and the ties that bind them together.
We chose verses by a modern poet, Pablo Neruda, who penned Ode to Tomatoes. This poem wonderfully expresses the strong bond we have created with the land, the community who lives there, and our consumers, for over one hundred years. We are proud to be part of this large family that devotes its energy to growing tomatoes and showcasing all their facets. Mutti has made a commitment to calling public attention to the wonderful characteristics of many different varieties, from the Rotondo di Parma to the Cherry, and from Baby Roma to peeled tomatoes. We respect each variety's identity, and bring them to your table in complete simplicity, guaranteed by strict checks that are carried out during processing. We offer nothing but tomatoes: the best tomatoes, naturally.